GeneXus,
the pioneering platform simplifying software development, has been a technological benchmark for decades. As we celebrate our 35th anniversary, we’ve refreshed our visual identity to better reflect our essence and commitment to innovation, while maintaining the simplicity and agility that define us.

In a world where tech brands are constantly evolving, our logo needed an update. This renewal captures what GeneXus has stood for since its inception and what it represents today: a solid, reliable, and ever-evolving platform. Our new logo symbolizes adaptability and aligns seamlessly with the Globant ecosystem, projecting a cohesive and distinctive identity.

A Design inspired by our principles

The new logo embodies our core values:

• Simplicity and Evolution: An accessible image that reflects our continuous growth.
• Innovation and Future-Proofing: Like our solutions, our visual identity is designed with the future in mind.
• Clarity and Dynamism: Visual elements that convey these values, ensuring a modern and relevant design.

An evolution true to our essence

Since 1988, our identity has evolved, and this marks the most significant change since 2008. We’ve preserved the iconic “X,” a distinctive symbol in our logo through the years, while the new “G” design introduces dynamism with a modern style. This update encapsulates agility, innovation, and future focus — the essential values of GeneXus.

Bridging the complex and the accessible

Our commitment to simplifying and streamlining software development remains unchanged. We want our image, just like our technology, to act as a bridge between the complex and the accessible, reflecting our mission to enable people to build software solutions with ease.

Discover the new logo!

We’re thrilled to share this evolution of our brand. This new logo not only honors our history but also marks a step into the future. Join us in this exciting new chapter for GeneXus!

Credits:

Design: Josefina Ochs, Inés Montemuiño, Luciana Caffera

Marketing: Gabriel Simonet, Lucía Cioli, Mauro Canziani

Typographic Consultancy: Tipotype – Vicente Lamónaca, Martín Sommaruga

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