Gartner anticipates that by the year 2027, more than 50% of the world’s population will be daily active users of some Super App.
For Gartner, a Super App is an application that provides end users (customers, partners, or employees) with a set of basic functions as well as access to consistent and personalized mini-applications, created independently.
With a Super App, it is possible to offer a wide range of services and functionalities from a single place. This means being able to access many applications from one app, with a single login, and using the same payment options.
By having everything in the same app, users can spend more time in that digital ecosystem, increasing opportunities for businesses to showcase their products or services.
Super Apps also enable businesses to offer a more personalized experience, increasing brand loyalty and engagement.
In short, Super Apps simplify users’ lives and provide businesses with the opportunity to effectively reach more customers.
To learn more about Super Apps, we invite you to watch the following presentations:
#1 How to scale your business with a Super App?
In this talk, Pablo Mazzilli, Product Manager of GeneXus for Super Apps, explains how to build and expand this ecosystem quickly and exponentially.
#2 Building Super Apps: Live Demo
In this demonstration, GeneXus Solutions Specialist Rodrigo Méndez Schiaffino shows how to create a Super App using GeneXus. He also explains how to convert an existing native application, developed with any technology, into a Super App, and more.
#3 Components in the Development of a Super App
In this talk, Estanislao Bazterrica, Leader in Super Apps Engineering at GeneXus, explains how Super Apps work from the inside. You’ll learn about the architecture, integration, and deployment of Super Apps and Mini Apps. You’ll also understand what the Mini App Center and the Super App Render consist of and how they function.
#4 Super & Mini Apps with DVelop: An opportunity for your business
Join Matías Nuñez, Technology Manager at DVelop, to explore the key concepts of Super Apps and Mini Apps. Discover DVelop’s experience in developing these digital ecosystems for their clients. Matías also explains the opportunities that can be leveraged and how to adapt them to businesses.
#5 Panel: Building a business ecosystem with a Super App
Who can or should convert their native application into a Super App? How can they rely on GeneXus partners to join these ecosystems? These questions and more are answered in this panel with experts in this technology.
#6 Design of Super Apps and Mini Apps
Andrea Flores, Lead Product Designer at GeneXus, shares her experience and best practices in designing Super Apps and Mini Apps from the user experience perspective.
You may also be interested in reading:
Differences between Super Apps, Mini Apps and Mini Programs
How to transform a native app into a Super App?